Trulli Ulivi

– A revival in Puglia

Trulli Ulivi is a newly launched olive oil brand facilitating a revival in Pugliese extra virgin olive oil and the surrounding region.

Having embarked on a project to restore a masseria in Puglia and make it a home, the founders of Trulli Ulivi, became custodians of around 1000 ancient olive trees. They deep dived into the world of extra virgin olive oil, approaching us to create a brand from strategy and naming through to design, digital and art direction.

Our storytelling for Trulli Ulivi follows the year in Puglia across all platforms. A story of place, the seasons, the people and the process of making the olive oil.

Alongside the wordmark, the visual identity contains a set of geometric symbols inspired by the architecture of local trulli — the signature conical stone huts of Puglia that informed the name. The composition and variety of symbols references the decorative pinnacles that crest these buildings.