Awakening a Brand Through All The Senses

At Here we are experts in helping our Spirits clients cut through with Prestige ranges.

In a world, where everyone is continually bombarded by brands' messages and media, for a brand to be relevant, they must earn their place in consumers’ time and mind. Brands need to create content which people want to let into their lives.

What do we think is the solution? The thing people will most willingly let into their lives is beauty. Where nature has always been a source of beauty, in contemporary society it is beautiful design that has become the dominant presence in our everyday lives. This is what we rely on to engage us and elevate our experiences.

Prestige has the scope to create beauty which allows brands to cut through. It is the closest to art, less compromised and speaks to a truth of where and why it was made. How things are made matters. The highs of the creative and production process are inseparable from the pleasure of the end result. An arrow of purpose and intention runs through the spirit. It pursues ideals – originality, mastery, humanity, truth.

Beauty is Truth, and for us all Prestige brands are rooted in a core Truth. This is why Prestige brands mean more to people. They have a story to tell, a provenance, a craft, a ritual that gives them a significance, relevance and longevity.

Many people design beautiful packaging, but Prestige requires more than that. It requires the creation of a beautiful multi-sensory brand eco-system which speaks to all the senses. At Here, we delight the eye, enchant the ear, arouse through scent, excite through taste, stimulate touch. This holistic approach creates meaning and storytelling that engages the entire mind and body. It keeps us alive, curious, interested.

When you hear the breaking of branches underfoot as you listen to someone walk through a wild Scottish landscape, the hidden depths of The Balvenie’s Story collection start to be unearthed and ring differently in your mind. A digital exploration of maverick time, offers new visions of aged whisky for The Glenfiddich Time Series and gives you a narrative of time that’s hard to forget. A bespoke glass Gaiwan bowl and ceramic sipping cups in a Japanese inspired tea ritual, slows our actions and focuses our attention on the flavour of The Balvenie in its purest form. An architectural BRIK chocolate pairing with a Prestige rum innovates with flavour, arrests with vivid colour and soars in front of you, making the story of the mountains around Zacapa unmissable. These expressions cut through and connect.

We tell the brand’s Truth through engaging every sensory touchpoint. Our multi-disciplinary team elevates Prestige ranges by creating brand ecosystems which mean more and awaken all the senses. This halo effect is illuminating – awakening brand attention as a whole. This is how we create brands which people want to bring into their lives.